Making the students to get an exposure in the Advertisement dimension of Management.

1. To achieve a basic and applied work in Advertisement and Sales Promotion.

2. Establishing a school on Advertisement and Sales Promotion Management 

3. To improve the understanding of Advertisement and Sales Promotion and the ways in which new knowledge will be derived from organisations.

 (1)     CLASS PARTICIPATION

Since the course is designed as a seminar, it is expected that students come prepared to discuss the assigned readings of the week and if possible introduce relevant current events into class discussion. The first part of class will generally be in a lecture format, followed by a class discussion during the second half of class.  We want you to come to all classes.  All classes are interesting, important and thought provoking.  

(2)     MIDTERM

You will have a Mid Term Evaluation based on your performance in a test and practical. You will also expected to do a project on one of the topics. 

(3)   FINAL

You will have a Mid Term Evaluation based on your performance in a test and practical. You will also expected to do a project on one of the topics. The final exam will be due July 2004.

(4)   PROJECT—This requirement must relate to the issues discussed in this class.  The project can be a paper, a slide show,  design of one applications or any creative endeavor one could think of utilizing. The project may either be an individual or two-student effort.  Students must turn in a one-page proposal to the instructors by and have my approval in writing by last week of April   2004.  Since you worked so hard on this project, a class presentation will also be expected on the last day of class on July 2004.